FLAIROSOL® AT DUTCH DESIGN WEEK
We’ve got something special to announce: our innovative and sustainable aerosol-alternative Flairosol for personal care has been selected for the Good Industrial Design (GIO) Top 100 2022!
Now, it will be exhibited at Dutch Design Week 2022, Northern Europe’s biggest design event, which takes place between the 22nd and 30th of October.
FLAIROSOL’S EYE-CATCHING, ERGONOMIC, AND ECO-FRIENDLY DESIGN IS A TOP DUTCH PRODUCT
Every year, the foundation DesignLink selects the hundred best Dutch product designs for the Good Industrial Design Top 100. The G100 list represents Dutch design at its best, shining a spotlight on value-adding designs: those that solve challenges, catch consumers’ eyes, and work like a dream. We’re proud to announce that AFA’s Flairosol for personal care solution and its designer, Robert Bronwasser, have been selected for the Good Industry Design Top 100 2022. This year, for the first time, the chosen products will be exhibited in a special exposition at Dutch Design Week (DDW) 2022. It’s an honour to be selected for this prestigious list and be exhibited at DDW, emphasising the growing awareness and appreciation of Flairosol® for personal care in the industry.
Why Flairosol?
Together, with our long-time design partner Robert Bronwasser, who worked on the previous iteration of Flairosol, we studied the needs of the industry when designing Flairosol for personal care: to meet the market, we needed to answer consumer demands while pushing for sustainable solutions. We wanted to create a product that was streamlined, contemporary, and eco-friendly, balancing its innovative tech and next-gen aesthetic with a user-friendly and effortless action, ideal for the modern personal care consumer. To catch the attention, Robert Bronwasser designed different variants for the market.
COME AND VISIT US AT DUTCH DESIGN WEEK 2022!
Each year, DDW brings together thousands of design professionals and enthusiasts from across the world to Eindhoven, The Netherlands. It’s the biggest design event in Northern Europe, featuring concepts from more than 2,600 designers, as well as more than 350,000 visitors. This year, DDW takes place between October 22 and 30.
It’s an inspiring experience, packed with exciting events and all the latest design innovations from a range of industries; if you’re at DDW2022, you’re sure to see amazing concepts, meet key players and future collaborators, and have meaningful discussions. If you’re there and want to see Flairosol, as part of the G100 2022, you can find us in Klokgebouw (Hall 3 Strijp-S).